Hello Dental Privacy Policy
Hello Dental respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services. It also outlines your rights and how the law protects you.
1. Important Information and Who We Are
1.1 Purpose of This Privacy Notice
This privacy policy provides information on how Hello Dental collects and processes your personal data through your use of our website, including data you provide when you subscribe to our newsletter or request details about our services.
Our website is not intended for children, and we do not knowingly collect data relating to children.
1.2 Controller
Hello Dental is the data controller and is responsible for your personal information (collectively referred to as "Hello Dental", "we", "us", or "our" in this notice).
1.3 Contact Details
Legal entity name: Hello Dental
Email: [email protected]
Address: The Centre, The Crescent, Colchester Business Park, Colchester, CO4 9QQ
You may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk at any time. However, we would appreciate the opportunity to address your concerns first, so please reach out to us before contacting the ICO.
1.4 Changes to This Privacy Notice
This version was last updated on 17 August 2022.
Please keep us informed if your personal data changes during your relationship with us
1.5 Third-Party Links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share your data. We are not responsible for their privacy policies and encourage you to read them before providing any information.
2. The Data We Collect About You
We may collect the following types of personal data:
Identity Data: name, username, title, job title
Contact Data: postal address, email, phone numbers
Technical Data: IP address, browser type, operating system, device information
Profile Data: preferences, survey responses, feedback
Usage Data: how you use our website, services, and products
Marketing & Communications Data: preferences in receiving marketing and communication preferences
We also collect and use aggregated data (statistical or demographic) which cannot identify you.
We do not collect special categories of personal data (e.g., health, race, religion, political opinions, biometric data).
2.1 Failure to Provide Data
If we require personal data by law or contract and you fail to provide it, we may not be able to perform the service you requested.
3. How We Collect Data
Direct interactions: when you fill out forms, contact us, or request services
Automated technologies: cookies, analytics, browsing patterns
Third parties/public sources: analytics providers (Google), advertising networks, public records (Companies House, Electoral Register)
4. How We Use Your Data
We only use your personal data when legally permitted:
To perform a contract with you
To comply with legal obligations
For our legitimate business interests (when they do not override your rights)
With your consent (e.g., marketing communications)
4.1 Purposes for Processing
Purpose/ActivityType of DataLawful Basis for ProcessingRegister you as a new customer(a) Identity (b) ContactPerformance of a contractManage our relationship with you (updates, reviews, surveys)(a) Identity (b) Contact (c) Profile (d) Marketing & Communications(a) Contract performance (b) Legal obligation (c) Legitimate interests (customer engagement)Administer and protect our business/website (IT support, fraud prevention)(a) Identity (b) Contact (c) Technical(a) Legitimate interests (business operation & security) (b) Legal obligationDeliver relevant content/ads, measure effectiveness(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing (f) TechnicalLegitimate interests (marketing strategy & growth)Use analytics to improve services/website(a) Technical (b) UsageLegitimate interests (service improvement)Make recommendations about services of interest(a) Identity (b) Contact (c) Technical (d) Usage (e) ProfileLegitimate interests (business development)
4.2 Marketing
You will only receive marketing communications if you requested information, subscribed to updates, or did not opt out.
Third-party marketing: requires your express opt-in consent.
Opting out: you may unsubscribe anytime via email or the link provided in communications.
5. Disclosures of Your Data
We may share your data with:
Internal third parties (within Hello Dental group)
External service providers (IT, advisers, regulators, HMRC)
In the event of business mergers, acquisitions, or restructuring
All third parties are required to treat your data securely and legally.
6. International Transfers
If we transfer data outside the EEA, we ensure adequate safeguards such as:
Adequacy decisions by the European Commission
Standard Contractual Clauses
US Privacy Shield (where applicable)
7. Data Security
We apply security measures to prevent loss, misuse, unauthorised access, or disclosure. In case of a breach, we will notify you and regulators where legally required.
8. Data Retention
We retain your personal data only as long as necessary for the purposes collected. Factors include:
Type and sensitivity of data
Legal and regulatory requirements
Potential risks of misuse
You may request erasure of your data at any time.
9. Your Legal Rights
You may exercise the following rights:
Access to your data
Correction of inaccuracies
Erasure (where applicable)
Restriction of processing
Object to processing (including marketing)
Withdraw consent anytime
We respond to requests within one month.
10. Glossary
Legitimate Interest: business needs balanced with your rights
Performance of Contract: processing necessary for agreements with you
Legal Obligation: compliance with laws and regulations
11. Cookies Notice
Cookies help us improve your website experience. They collect anonymous information on usage patterns.
Cookies we use:
Google Analytics: website usage statistics
Google Maps: interaction with embedded maps
Managing cookies: You may block cookies in your browser settings, but some features may not function properly.
12. Contact
For any privacy-related queries, please contact:
Email: [email protected]
Address: The Centre, The Crescent, Colchester Business Park, Colchester,